Communicating with employees during the COVID 19 pandemic
Internal communications should always be given as much focus and investment as your biggest and most important marketing campaigns. During...
Who are you talking to?
Ever talk with someone whose favourite topic is “me, me, me”? Where every sentence starts with “I”? Most boring conversation...
Feeling wordy? Cut it out!
It breaks my writer’s heart to admit this, but people just don’t read – especially on the web. For every...
Elections: Learn more than just how to vote
Love ‘em or hate ‘em, elections provide excellent lessons in communication planning. A campaign is carefully planned out well in...
Creating a blog editorial calendar in 5 easy steps
You’ve decided to start a blog for your business. Excellent. But now you actually have to post. At the start,...
Mastering the elevator pitch
Most people in your network are eager to help you succeed. They want to know what you do and how...
Make your business part of the story
You come across a story in the news that puts a spotlight squarely on the issues your business helps to...
8 Tips for proofreading success
So, things are crazy in the office. You rarely get to your to-do list, let alone through it. There are...
3 grammar rules to start breaking today
When it comes to writing for marketing pieces, there are a few grammar rules that are ok to break. (I...
Getting past the buzzwords
The other day I came across the terms “Conceptual Copywriter” and “omni-channel”. Despite 20 years in marketing communication, that was new...